r/dataengineering • u/AdNext5396 • 3h ago
Discussion Why does accuracy not seem to matter for the business?
I have been working for 5 years on the analytical side of things and I'm yet to find a company where our work actually makes a difference. I know that there are some very specific businesses like financial trading where profit is actually made using data, but for most corporate BI projects this is not the case.
Companies have huge budgets for their data teams to support business decisions, yet most of our output is never used to make a difference. Business seems to care more about a KPI 'looking good' than being actually correct, if they care at all.
I have worked in very different environments but this was all the same everywhere.
I am now working in digital advertising which is supposed to be heavily data driven and we produce more than 30 different KPIs yet advertisers don't seem to care and just spend their yearly advertising budgets anyway.
When I was at uni, 'big data' was hyped as the holy grail, and I was naive enough to think that my work would actually end up in board meetings and that we would be one of the most important departments in the company.
Can someone more experienced tell me why this is?

